We first decided to look at an audience that would being the film opening the most views, profit and good reviews. picking the wrong target audience to aim at could be disastrous and can cost film company's millions of pounds.
We looked first on the internet at typical target audiences for Thrillers. Most of them stated that most thrillers are an 18 film. We could see why this might be true but did not want to miss out on the audience of the under 18 year old people. We decided to put an age range on our film opening of a 15. This means we can reach out to 3 more years of people which can make a difference in gross profit of the film.
This had its upside for the film opening audience and money profit. However it did mean we had limitations on what we could put into the opening. A Thriller like Taken is now a worldwide franchise that has made its name through the stunts and amazing acting from Liam Neeson and others. Taken is such a clever film in how it reaches out to more than one target audience.
This film carried out extensive market research in order to inform and engage with its target audience. The film was certificated by the BBFC as a 15, this movie therefore targeted an audience who are aged 15 and above. I would suggest that the primary target audience would be of the age 17+ as the characters who are abducted are of the ages 17 and 19. However I think that there is a secondary audience for males and females of an age range, 22 – 45, I would suggest this because it shows the main character, a farther, using his carer skills to his advantage, going to any extent to save his daughter. I think this would appeal to people of this age range because it shows future commitments and an interest in protecting your family. I also think a movie like these appeal to males because of the genre of action, and brilliant action is provided with no disappointment.
Like taken we made our film a 15 certificate. However we did not push the boundaries as far as we could of. Our film opening will be a 15 because the movie will contain aspects of violence, kid napping and a character with psychological problems. some people may not like watching a film like this but we believe the number that do will out weigh who don't.
To further expand my research i went onto a website that can profile audiences for different films. This was perfect to help me look at in depth what type of audience i really want to be aiming my film opening at. I choose to look at the audience profile for the Taken films. I choose this film franchise because it was the type of thriller film our film opening was aiming for so would have near enough the same sort of audience profile.
This screenshot shows the first thing you see when you go onto the audience profile website. In the box show on the screenshot i simply typed in taken and it then collected the information from real people throughout the whole country. It can then tell me in depth to a point what type of person likes the taken films. It even goes into there political views and favourite food.
This is the page that comes after the page above. It tells us the main age group that watches taken which is 25-39. It then goes onto say what type of social grade that the people that watch taken mostly are. The typical profession for someone that likes taken was in Finance. People from the midlands were most likely to watch Taken
It then went on to tell me that most people that watched Taken had hobbies like going to the cinema and listening to music. There favourite sports were boxing and motorsports and even there most likely pet was a dog.
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