In our media product, the two-minute opening to our thriller film, “Hunted”, we tried to appeal to a certain target audience, which is really important to do in the very opening of the film that we made as a group. To attract the audience, we had to make sure our key features were met. We aimed for a movie based on a target audience of teenage males and females, with a rating of 15 so the audience age is not too restricted and we wanted to keep the category of age as 16 to around the 35 year old mark. Once we had figured out the targeted audience we had to think of the different aspects that would attract this audience and how these would help to maintain the interest of the viewers.
Firstly we really emphasized that this was both a male and female film. We did this by shooting close ups of both male and female characters. This allows the two different genders in the audience to connect with the two different characters. We also used the appearance of the character to our advantage. For example the male is wearing a suit so he looks very confident in himself and smart. On the other hand the female is in normal rest clothes and in a room on her own on her laptop. This shows she is lonely, vulnerable and lacking in confidence. The two differences in character gives the audience something to think about and attracts them.
We used different back ground music like piano and some low level drums and bass. Music sets up the atmosphere, comes across as creepy and sinister. Silence is seen as one of the most effective tools, we used silence in the form of having no dialogue. This not only didn't give to much away but it also shows the disturbing atmosphere of the sequence.
